---
updatedAt: 2026-09-08T22:09:34.000Z
agentTools:
  projectIndex: https://developers.virtualincentives.com/llms.txt
---

# Get Program Brand

**Endpoint:** `https://rest.virtualincentives.com/{version}/{format}/programs/{programId}/products/{sku}`

**Method:** `GET`

# Definitions

| Field                          | Type                               | Description                                                                |
| ------------------------------ | ---------------------------------- | -------------------------------------------------------------------------- |
| programId                      | **required**<br />integer          | The `programid` identifies the program.                                    |
| sku                            | **required**<br />string(50)       | Prepaid product SKU.                                                       |
| currency                       | **response only**<br />string      | Brand currency.                                                            |
| country                        | **response only**<br />string(2)   | Brand country (ISO 3166-2).                                                |
| base-url                       | **response only**<br />string      | Base URL.                                                                  |
| redemptions                    | **response only**<br />string      | List indicating redeemable brands. Values include `Online` and `In-Store`. |
| denomination                   | **response only**<br />object      | List of fixed and ranged denominations.                                    |
| fixed\_discount                | **response only**<br />decimal     | SKU level fixed discount.                                                  |
| fixed\_fee                     | **response only**<br />decimal     | SKU level fixed fee.                                                       |
| variable\_discount\_percentage | **response only**<br />decimal     | SKU level variable discount.                                               |
| variable\_fee\_percentage      | **response only**<br />decimal     | SKU level variable fee.                                                    |
| initial\_reloadable\_fee       | **response only**<br />decimal     | Initial card creation fee for reloadable SKU.                              |
| faceplate                      | **response only**<br />string      | Client supplied unique identifier for the order.                           |
| marketing                      | **response only**<br />string(500) | Marketing reward information.                                              |
| terms                          | **response only**<br />string(500) | Terms and Conditions for utilizing the product.                            |
| value                          | **response only**<br />decimal     | Fixed denomination of the product.                                         |
| min                            | **response only**<br />decimal     | Minimum product denomination of the range.                                 |
| max                            | **response only** decimal          | Maximum product denomination of the range.                                 |

# Examples

## Response XML

```text
<products>
 <product>
  <name>Virtual Visa® Reward (United States) - 3-Month</name>
  <sku>UVC-V-A96</sku>
  <currency>USD</currency>
  <country>US</country>
  <denomination>
   <range min="5.00" max="100.00" fixed_fee="1.00" variable_fee_percentage="0.02" fixed_discount="3.00" variable_discount_percentage="0.04" />
   <initial_reloadable_fee>5.00</initial_reloadable_fee>
  </denomination>
  <faceplate>www.virtualrewardcenter.com/images/cards/Virtual_Visa.png</faceplate>
 <marketing>
    The Visa Reward Card can be used to buy what you want, when you want it. 
    Because it is so flexible and convenient, the Visa Reward Card makes it easy 
    to treat yourself to something special or to help cover your everyday expenses.
    The decision is yours.
 </marketing>
 <terms>
    *Cards are issued by Citibank, N.A. pursuant to a license from.
    Visa U.S.A. Inc. and managed by Citi Prepaid Services. This
    card can be used everywhere Visa debit cards are accepted.
 </terms>
  <base-url />
  <redemptions />
 </product>
 <product>
  <name>Virtual Visa® Reward (United States) - 6-Month</name>
  <sku>UVC-V-A97</sku>
  <currency>USD</currency>
  <country>US</country>
  <denomination>
   <fixed value="150.00" fixed_fee="1.00" variable_fee_percentage="0.02" fixed_discount="3.00" variable_discount_percentage="0.04" />
   <initial_reloadable_fee>5.00</initial_reloadable_fee>
  </denomination>
  <faceplate>www.virtualrewardcenter.com/images/cards/Virtual_Visa.png</faceplate>
 <marketing>
    The Visa Reward Card can be used to buy what you want, when you want it. 
    Because it is so flexible and convenient, the Visa Reward Card makes it easy 
    to treat yourself to something special or to help cover your everyday expenses.
    The decision is yours.
 </marketing>
 <terms>
    *Cards are issued by Citibank, N.A. pursuant to a license from.
    Visa U.S.A. Inc. and managed by Citi Prepaid Services. This
    card can be used everywhere Visa debit cards are accepted.
 </terms>
  <base-url />
  <redemptions>
   <redemption>
    <name>Online</name>
   </redemption>
   <redemption>
    <name>In-Store</name>
   </redemption>
  <redemptions/>
 </product>
<products>
```

## Response JSON

```text
{
 "products":[
  {
   "name":"Virtual Visa® Reward (United States) - 3-Month",
   "sku":"UVC-V-A96",
   "currency":"USD",
   "country": "US",
   "denomination":{
    "range":[
     {
      "min":5.00,
      "max":100.00,
      "fixed_discount":3,
      "fixed_fee":1,
      "variable_discount_percentage":0.04,
      "variable_fee_percentage":0.02
     }
    ],
    "initial_reloadable_fee":5
    },
    "faceplate":"//www.virtualrewardcenter.com/images/cards/Virtual_Visa.png",
    "marketing":"The Visa<sup>&reg;</sup> Reward Card can be used to ,
       buy what you want when you want it. Because it is so
       flexible and convenient, the Visa Reward Card makes it easy to treat 
       yourself to something special or to help cover your everyday
       expenses. The decision is yours.",
     "terms":"*Cards are issued by Citibank, N.A. pursuant to a license from.
       Visa U.S.A. Inc. and managed by Citi Prepaid Services. This
       card can be used everywhere Visa debit cards are accepted."
   },
   "base-url":"",
   "redemptions":[]
  },
  {
   "name":"Virtual Visa® Reward (United States) - 6-Month",
   "sku":"UVC-V-A97",
   "currency":"USD",
   "country": "US",
   "denomination":{
    "denomination":{
    "fixed":[
    {
     "value":150.00,
     "fixed_discount":3,
     "fixed_fee":1,
     "variable_discount_percentage":0.04,
     "variable_fee_percentage":0.02
     }
    ],
    "initial_reloadable_fee":5
    },
    "faceplate":"//www.virtualrewardcenter.com/images/cards/Virtual_Visa.png",
    "marketing":"The Visa<sup>&reg;</sup> Reward Card can be used to ,
       buy what you want when you want it. Because it is so
       flexible and convenient, the Visa Reward Card makes it easy to treat 
       yourself to something special or to help cover your everyday
       expenses. The decision is yours.",
     "terms":"*Cards are issued by Citibank, N.A. pursuant to a license from.
       Visa U.S.A. Inc. and managed by Citi Prepaid Services. This
       card can be used everywhere Visa debit cards are accepted."
   },
   "base-url":"",
   "redemptions":[
    {
     "name":"In-Store",
     "name":"Online"
    } 
   ]
  },
 ]
}
```